The CEO of Lufthansa Airlines, Jens Ritter, embarked on an unconventional journey to spark fresh ideas.
He joined the cabin crew for a flight from Frankfurt to Riyadh and Bahrain, sharing his unique experience on LinkedIn. Ritter emphasized the value of gaining new perspectives and learning from different roles.
Despite his extensive tenure at Lufthansa, Ritter had never ventured into cabin crew duties before. His experience proved both intriguing and challenging, particularly during instances of food service mishaps.
However, he cherished the warmth and camaraderie among cabin crew and passengers alike, relishing the opportunity to assist them.
Ritter believes this hands-on experience will enrich his decision-making as the CEO, offering him invaluable insights from the front lines of his airline.