Toyota Unveils its Luxury Rolls-Royce Cullinan Competitor

Toyota Unveils its Luxury Rolls-Royce Cullinan Competitor

Toyota Unveils the Century SUV: Rolls-Royce Cullinan Competitor

In the realm of luxury vehicles, Toyota has always been synonymous with excellence and innovation. This time, they’ve outdone themselves with the introduction of the all-new Century SUV. Set to be available for orders in Japan before its official global launch later this year, the Century SUV promises to redefine the concept of opulence on wheels.

The Evolution of Century

The Century SUV is not Toyota’s first foray into the high-end automotive market. The third-generation Century, introduced as a luxury sedan in 2018, has been a symbol of sophistication and elegance. Remarkably, the sedan will continue to be available alongside its SUV counterpart, offering customers a choice between two exquisite models.

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A Glimpse into the Design

Toyota’s new “Century for the next century” is built upon the Toyota New Global Architecture (TNGA), ensuring enhanced ride comfort and torsional rigidity. One notable feature is the “luggage compartment separate structure,” which emphasizes privacy and tranquility within the cabin.

The use of noise-reducing clear laminated glass effectively separates the cabin from the cargo area, creating a cocoon of serenity akin to that of chauffeur-driven vehicles. The exterior design of the Century SUV is bold and distinctive, resembling the iconic Rolls-Royce Cullinan. The front grille, adorned with the Century nameplate, and finely etched phoenix emblems pay homage to the classic Century sedans.

Personalization Beyond Imagination

Customers who crave personalization will be delighted to know that Century Meisters, Toyota’s dedicated craftsmen, will assist in tailoring the Century SUV to their unique preferences. Simon Humphries, Toyota’s Chief Branding Officer and Head of Design, has emphasized the limitless possibilities for customization. “The possibilities are endless and open to discussion,” Humphries said, ensuring that each Century SUV is a masterpiece in its own right.

The Extravagant Interior

The Century SUV’s interior is nothing short of a spectacle. Its wide 75-degree angle-opening doors and automatic retractable side steps offer an unparalleled sense of grandeur. The C-pillars are equipped with grips for effortless entry and exit. For added exclusivity, the Century SUVs can feature motorized sliding back doors.

Inside, the Century SUV seats four, with a vast panoramic glass roof and two sumptuous chairs in the rear, separated by an expansive center console. The front passenger seat can recline fully, providing an airplane-like experience. Additional luxuries include a refrigerator, ample storage, ambient lighting, and state-of-the-art touchscreen displays.

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User-Friendly Cockpit

The Century SUV’s front cockpit is thoughtfully designed with professional drivers in mind. It’s equipped with an array of functions and features that enhance ease of use. To eliminate the hassle of navigating through menus, the climate system, seats, and other functions boast physical buttons, ensuring intuitive control and convenience.

The Power Behind the Luxury

Under the hood, the Century SUV features a hybridized and twin-turbocharged 3.5-liter V6 petrol engine. This potent powertrain delivers a remarkable 406 horsepower (hp). It incorporates an E-CVT and electric motor, along with E-Four all-wheel drive, featuring an electric motor at the rear axle.

Driving enthusiasts will appreciate the inclusion of Dynamic Rear Steering (rear-wheel steering) for enhanced maneuverability. The Rear Comfort mode aids in smooth and jolt-free transitions when stopping or shifting gears.

The Price of Opulence

With all its splendor, the Century SUV comes with a price tag of 25 million yen (approximately Rs. 52 million or 5.2 crore) in Japan. While it marks a historic global launch, it will undoubtedly pose a challenge to luxury SUV titans like the Mercedes-Benz GLE, BMW X7, and Audi Q8, despite its uncanny resemblance to the Rolls-Royce Cullinan.

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In essence, the Century SUV embodies Toyota’s unwavering commitment to excellence and luxury. With its impeccable design, personalized options, and powerful performance, it’s poised to make a profound impact in the world of high-end automobiles. Toyota’s Century SUV is not just a vehicle; it’s a statement of opulence, refinement, and a testament to the brand’s enduring legacy.

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